Will Netflix Succeed?

Netflix is a premium media streaming platform with over 200 million subscribers worldwide. It collects and monitors viewing data to improve its services. Despite being a dominant market player, the company's slow addition of new subscribers has raised investor concerns. In the final quarter of 2021, Netflix's stock fell by almost 20% due to lower-than-expected subscriber additions (Bursztynsky, 2022). The following gap analysis table offers insights for the company to remain the leading streaming service provider.

Investors are worried that Netflix's membership growth will not generate enough revenue. The company predicted 222.06 million paid subscriptions by the end of last year but only had 221.84 (Pope, 2022). Subscriber growth is crucial to avoid losing customers to increased prices. Netflix's infrastructure is attractive to third parties, including marketers and cloud gaming developers (Fernandez, 2022). The company must justify its slow growth and find innovative ways to increase subscribers.

The proposed recommendations can help Netflix to grow in the market by improving retention and engagement. Collecting demographic data, monitoring usage, expanding customer profiles, and allowing third parties to sell their products or services within Netflix can enhance the company's value proposition. Implementing real-time analysis to monitor price changes in the market can help Netflix stay competitive.